contact us
+91 91151 44444
4.8 Ratings
Google Reviews
Webcooks * Webcooks * Webcooks * Webcooks
curriculum
Key Modules of the Advanced Digital Marketing Course
Master high in-demand skills & advance in your career with the best digital marketing course at Webcooks where you obtain unmatched educational opportunities and International Certification. Learn from Industry Experts and Build your career as a skilled digital marketer with certifications that are recognised all around the world.
Introduction to Digital Marketing
Fundamental concepts of digital marketing, marketing strategies, the importance of keyword analysis, business network, types of audience and the difference between inbound and outbound marketing.
Content & Visual Marketing
This module includes content creation essentials, copywriting, storytelling, and strategies for creating engaging content that resonates with your target audience Graphic design using tools like Canva, basics of Adobe Photoshop basics, and the psychology of colour in design.
Wordpress (CMS) and Elementor (Page Builder)
This module will introduce you to content management systems, specifically WordPress. WordPress dashboard, themes and plugins, and use page builders to work with sections, columns, and widgets to create websites.
Search Engine Optimization (SEO)
This Module will cover SEO, including on-page and off-page optimization techniques. You'll learn how to conduct website audits, build backlink strategies, and implement semantic SEO.
Social Media Marketing
This module will explore the world of social media marketing. From creating, optimising your Facebook,Instagram, linkedin, youtube, pinterest to growing portal with organic and paid campaigns.
Email Marketing
This module will introduce you to the world of email marketing. You'll learn how to craft effective email copy, create engaging newsletters, and measure the success of your email campaigns..
Meta Campaign Management
This module will cover the fundamentals of ad campaign management. You'll learn about campaign and ad setting, objectives, budgeting, and bidding strategies. You'll also learn how to set custom audiences and integrate pixels to retarget.
Google Ads (PPC)
It covers google ads dashboard, campaign objectives, keyword types, budgeting, bidding strategies,ad group and ad copy .How to get benefits from search and display networks by using custom audiences, and utilize advanced targeting options.
Analytics with Google Search Console & GA4
This module will teach you how to use Google Search Console and GA4 to track website performance and user behaviour. You'll learn how to set up event tracking and navigate dashboards to gain valuable insights.
Influencer Marketing
You'll learn about different types of influencers, how to identify the right influencers for your brand, and how to measure the effectiveness of influencer campaigns.
Online Reputation Management (ORM)
This module will teach you how to manage your brand's online reputation. You'll learn how to monitor online conversations, respond to reviews and comments, and handle crises effectively.
Whatsapp Marketing
Learn to create and manage WhatsApp marketing campaigns from message template approval to campaign creation and automation segmenting audiences, and tracking engagement.
Career
Course Highlights
1. AI Prompt Engineering
AI prompt engineering means mastering the art of giving instructions to AI. Well fed AI instructions deliver custom results crafted for your brand needs and implementing marketing strategies.
2. Customer Funnel Optimization
Planning different marketing campaigns for audiences falling into different stages of funnel TOFU,MOFU, BOFU, Real-Life Case Studies: Gain insights from marketing strategies employed by brands like Netflix, Nykaa, Myntra, Zomato etc
3. Data-Driven Insights
Importance of data cannot be understated in marketing strategy, taking decisions basis industry data and insights of Meta, Google Search console and GA4
4. Voice Search Optimization
Rise in the use of voice search has impacted the SEO strategy. Use of long tail keywords, heading in interrogative sentences (what, why, how tc) and interactive natural tone in content can do wonders.
5. Custom audience and Pixel Retargeting
Setting up custom audience for different marketing campaigns and integrating pixels to retarget website visitors.
6. Sharing Content with Storytelling
People consume and remember the content in the form of stories, so try the magic of storytelling in your content strategy.
7. Personal Branding on LinkedIn
Building a strong profile with educational qualification, work experience, skills; sharing valuable content and expanding professional networks etc
8. Free & Paid Marketing Tools
Explore tools like Canva, SEMrush, MOZ, Ahref, VEED, suno.ai, gemini, chatgpt for creating and optimising effective marketing content.
Join the best digital marketing Course in Amritsar
Do you have no knowledge about Digital Marketing and training? Are you a fresher who wants to build a career in Digital marketing ? Don’t worry, our IT experts will help you become a trained digital marketer.
Our Digital Marketing Students
Webcooks students who have completed their course and are ready to apply for IT Jobs in Digital Marketing. Join 100% Job oriented Digital Marketing Course in Amritsar.
Why Choose Webcooks for Digital
Marketing Certificate Programs?
Best Digital Marketing Courses
With an advanced digital marketing course curriculum, we cover everything from SEO, social media, content marketing to meta ads, PPC and analytics.
Experienced Industry Trainers
Learn from certified professionals who bring real-world experience to our digital marketing classes.
International Certification
Obtain a recognized digital marketing certificate that enhances your career prospects both locally and internationally.
ISO Certified Digital Academy
Perks of Being a Certified Digital Marketing Professional
Earning your digital marketing certificate from Webcooks Technologies means more than just completing a course; it’s about becoming a certified digital marketing professional ready to take on rewarding roles in this growing industry. Our courses with certificates are ideal for those seeking a flexible learning path with robust certification. Upon completing our digital marketing certificate course, you’ll have the skills to secure high-paying roles as a digital marketing expert. Major job portals like Naukri, Internshala, and Indeed list thousands of job opportunities in digital marketing, both remote and on-site.
Join the Best Digital Marketing Courses in Amritsar, Punjab – Webcooks Technologies Take the first step toward a rewarding career with Webcooks. Our courses with certificates equip you with critical skills and real-world experience through our digital marketing classes near me.
- Global freelance market is growing at a CAGR of 15% and the entire market is estimated to be worth $1.5 trillion.
- The freelance digital marketing platforms market is expected to rise to $9.19 billion by 2027.
Who Can Take This Digital Marketing Training?
This certified digital marketing professional course is ideal for:
-
Students and recent graduates
-
Marketing professionals
-
Homemakers
-
Business owners and entrepreneurs
-
Freelancers and job seekers
Frequently Asked Questions
Is a digital marketing course valuable?
Yes, a digital marketing course is highly valuable in today's job market. As per Economics Times The digital marketing market projection in India is around $160 billion by 2025,
How much time do I need to complete this course?
Our digital marketing course takes around 5 months to complete due to a comprehensive curriculum and practical approach; few students take two classes if they are short of time and want to learn a complete course.
Will I be learning practically in course?
Yes, it is assignment based and follows a complete practical approach. We believe that students will not learn by just reading but can learn only by doing.
Each student has to write content, create graphics, design website, conduct website audit, search backlinks, create & optimise social media profiles and so on,
If I do not have any knowledge, can I join the course?
Yes! Of course, the digital marketing course curriculum starts from scratch for beginners, as well as those who want to have some knowledge but want to implement it in practice.
What career option will open for me?
Digital marketing is a growing industry with various profiles like content writer, strategist, Social media associate to manager, SEO analyst, copywriter, ad campaign manager, performance marketer.
Is there any job placement assistance provided?
Yes, we offer job placement assistance to help you start your career in digital marketing. We guide to tailor resumes in a professional way, interview preparation, and build a strong linkedin presence.
Are there real brand case studies included in the course?
Yes, many digital marketing courses feature case studies from brands like Netflix, which uses data-driven personalization and social media to engage viewers; Zomato, known for its humour, and The Whole Truth, which builds trust through transparency and educational content in the health niche.
Will I learn Email Marketing in course?
Email marketing is one of the most rewarding personalised marketing tools. Data says return on investment (ROI) email marketing campaign is to invest $1 and earn $36. We cover designing email newsletter, creating campaigns, importing audience and analysing insights.
How is content creation different from curation?
Content creation means generating original and unique content like brand tagline eg. Disneyland: “The happiest place on Earth Content curation means curating the content created by someone else. From Amul to Domino shared social media posts with Pawri Hori Hai!
What is a data driven marketing strategy ?
Let me explain with example like
- Taking decision regarding creating content and ad campaigns for social media basis the insights of social media portal like reach, impression, engagement, CTR, replay, through play etc
- Analysing the audience acquisition, behaviours and events on Google Analytics 4; monitoring site performance in Google search console and making changes in website and SEO strategy.
- Making changes in Keywords, bids, media, ad copy after analysing insights of Meta and Google Ad Campaigns like quality score, CTR, clicks, conversion, impression, reach etc.
