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We're a data-driven Marketing Agency that believes in complete transparency with regular insights sharing.

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Marketing

C-E-C Marketing Approach

At Webcooks, we follow the C-E-C Marketing Approach (Create Engage Convert). The C-E-C approach focuses on a strategic customer journey. It starts with creating compelling copywriting that captures attention, then engages the audience through interactive experiences to build relationships. Finally, it focuses on driving desired actions, such as purchases or sign-ups, through conversions.

Create

Create - Create content to hook the audience. (Top of the Customer Funnel )

Creativity is the key to capturing and retaining your audience’s attention. Engaging visuals, personalized storytelling, and trend-driven content are essential for impactful social media and web presence.

Engage

Engage - Connect and Interact (Middle of the Customer Funnel)

Build strong connections with your audience using interactive experiences like quizzes, polls, and live sessions

Convert

Convert - Clicks to Conversion (Bottom of the Customer Funnel)

Drive results with clear CTAs, optimized landing pages, personalized offers, and retargeting campaigns

Services

Digital Marketing Services

Search Engine Optimization (SEO)
Social Media Marketing (SMO)
Google Business Profile (GBP) Management
Content Marketing
Branding
Meta Ads (Facebook & Instagram Advertising)

Search Engine Optimization (SEO)

Billions of webpages are live on Google, and 50 billion web pages are indexed on Google. SEO is all about getting your web pages crawled, indexed, and ranked by search engines, and most importantly making them more visible to the right audience. It enhances visibility and drives organic traffic.

What We do in SEO:

Keywords Research : Comprehensive keyword research and selection considering Competition, Average Monthly Search (AMS), YOY change etc.
Content Optimization: Website Content Optimisation and keyword placement
Onpage optimization: Onpage optimization by adding Meta Tags, Title, Description, Schema markup etc.
Technical SEO: Performance Optimization and Technical SEO audits following Core Web Vitals, E-E-A-T guidelines etcc.
Off Page SEO: Off Page SEO by building Backlink strategies to improve Domain Authority, Page Authority by optimal mix of Do-Follow and No-Follow backlinks
Local SEO, Ecommerce SEO, Service SEO (worldwide)

Social Media Marketing (SMO)

Approximately, users spend around 2 hours and 20 minutes daily scrolling social media like Facebook, Instagram, Tiktok, Pinterst etc.

So, social media presence and engagement are essential for enhancing brand visibility, building customers and driving sales. SMO builds the groundwork for organic traffic. Research suggests that nearly 70% of users are more likely to buy from a brand that they follow on social media.

What We do in SMO:

Branding,Theme and Layout: Finalising base colour, theme, font and style as per brand logo guidelines.
Profile optimization :Profile optimization covers compelling bio, cover images, instagram highlights, product/services description and CTA.
Content Strategy: Development of a consistent content strategy and Creation of Monthly Content Calendar following hype Vs Help and interactive posting guidelines.
Engaging Content Creation: Strategically use social media trends to increase reach and engagement with compelling posts, videos, infographics, and interactive elements.
Performance Analytics: carefully analysing the Insights to Track organic reach, engagement and growth metrics.

Google Business Profile (GBP) Management

Listing business on Google Business Profile helps in increasing local visibility, increase walk-in helps prospective customers to find key information like location, contact details, services, reviews, website, photos, updates, offers etc.

What We do in GBP Management:

GPB Setup and Verification: Creation and verification of profile on exact location is the step for every business.
GBP Optimization: It covers uploading business description with keywords, logo, products/ services, working hours, interior and exterior images and videos,contact details etc
Regular Updation, Events & offers: uploading regular updates on products/ Services, sharing offers and events details scheduled online or offline.
Review Management: Getting and replying review are important for increasing local visibility
Performance: Monitoring performance means tracking queries, location, calls, website visits from profile.

Content Marketing

Content has always been the most dominant factor in marketing. Only the style of creating content is evolving with time, For example, the focus on long-tail keywords grew with the rise of voice search, while content curation gained popularity for engaging Gen Z audiences. Effective content marketing not only attracts relevant audiences but also builds domain and page authority, strengthening your digital presence.

What We do in Content Management:

Strategic Content Planning: Creating detailed content calendars separately for each portal. Like script for video, copywriting for social media, articles topics for Linkedin.
Content Creation: Writing case studies for Linkedin, Recording Podcasts, generating voice overs for reels and writing Meta and Google ad copies.
Multi-Channel Promotion: Distribution of content to increase its reach through social media, email, and other portals

Branding

Branding is actually how your business is seen by the world. It begins with a memorable name, a unique logo, and a compelling tagline and moves ahead with colour scheme, content creation style and leads the market with its uniqueness and audience retention. A strong brand doesn’t only attract attention but builds recognition and creates lasting impressions.

What We Do in Branding:

Brand Identity Creation & Guidelines Development: We design logos with thought then select brand colors & typography. Brand guidelines are shared for its application on various digital and print media.
Packaging Design: In e-commerce, a well-designed graphics strategy with colour-wheel that reflects the brand’s visual identity enhances both appeal and retention.
Brand Collateral: Marketing materials covers brochures, business cards, and letters heads, envelopes, Tshirts, I-card and many more

Meta Ads (Facebook & Instagram Advertising)

With more than 3 billion monthly active users on Facebook and 2 billion on Instagram, Meta Ads provide great opportunities to marketers to connect with your target audience to generate awareness and drive sales and traffic.

What We Do in Meta Ads:

Campaign Strategy: Facebook and Instagram are among the top five mostly used social media portals so creating campaign strategy focusing on goal, audience, platform and media is very important for driving traffic and conversions
Precise Targeting: demographic, interest-based, and behavioral targeting for precision.
Retargeting Campaigns: Retargeting website, mobile app, social media portals’ existing audiences with custom and lookalike audience to nurture leads and increase conversions. many more.
Insight Analysis: Ads insights like CTR, RAOS, ROI, Link Clicks etc should be carefully analysed in reports.

Why Do Businesses Need Digital Marketing Services?

Webcooks is the right choice whether you are looking to upscaling your existing business or starting a new venture.

Every Customer is not My Customer - So Target Prospective Consumer

It simply means targeting the potential buyer with a precisely structured inbound and outbound marketing strategy rather than following a blanket marketing approach.

Example

For our Ayurvedic Fertility Center clients in Punjab, we are working on pain points like couples struggling to conceive; females suffering with irregular periods, PCOD, PCOS.

Guesswork Marketing can Mislead - Be Guided by Analytics and Insights

In current scenario, marketer should be guided with real time analytics and insights of audience for designing organic and paid marketing campaigns rather than working on guesswork

Example

We shifted our paid Meta marketing campaign for health supplement ecommerce client from graphics to user generated reels resulting in achieving above average ad quality and CTR 14.76%

Do not be Lost in a Sea of Competitors - Be Seen, Be Remembered

In today’s world, capturing attention is only half the battle; retaining it is the ultimate goal. With an abundance of content being showered on the audience, only unique, creative, and engaging content can leave a lasting impression.

Example

Refer to Zomato's push notifications. These are the perfect example of being seen and remembered, like Instead of generic messages, they deliver quirky, humorous, and relatable updates that resonate with their audience.

“ Suno Khana Kha Liya” “ You Must be tired”

One way Marketing will Fall Flat - Build Real Connections with Interactive strategy

One way marketing is not working, interaction and engagement with the audience are important. Audiences connected with brands on social or web portals are more likely to convert. Live sessions, polls, Q&A, and personalized messages have proved quite useful for generating engagement.

Example

One of our clients, a gynecologist, experienced a significant increase in inquiries after hosting live sessions on topics like irregular periods, PCOD, PCOS, and fibroids on Instagram and Facebook.

Only Hype Doesn’t Build Trust - Help Your Audience with unique and Value adding Content

Today's consumers are smart and well-informed. To connect with them effectively, adopt a mix of hype and help marketing. This means focusing not just on selling but also on educating and providing solutions to their problems. Build meaningful connections through blogs, tutorials, and how-to guides.

Example

We received an approximate 34% increase in organic reach and followers in Facebook and Instagram accounts of Skincare Products Brands after sharing skin care routine, tips and myths-busting videos.

Do Not Drain Budgets - Focus on Data and ROI

Every Rupee spent on marketing campaigns should be based on insights of social and web portals. Key metrics like reach, impressions, conversions, CTR, ROAS, and ROI must be regularly reviewed to ensure campaign performance and returns.

Example

By analyzing campaign metrics, for our customised clothing ecommerce brand we allocated 60% budget of meta ad campaign to UGC and Reels and experienced effective rise in traffic and sales on website and CTR increases from 4.5% to 12.5%.

Generic Approach Doesn’t Work - Focus on Customer Needs and stage of funnel

Delivering the right message to the right audience at the right time is the key to a successful marketing strategy. Creating different marketing and content strategies for different stages of the marketing funnel—Awareness, Engagement, and Conversion—is essential. Sending a single message to the entire audience is like shooting in the dark, with little chance of achieving meaningful results.

Example

For our indoor plant client, we shifted the focus from direct sales to building awareness. The campaign addressed health concerns like indoor pollution and low oxygen levels in homes. We positioned indoor live plants as a natural and effective solution to these problems, offering both health benefits and aesthetic appeal.

Frequently Asked Questions

What are Digital Marketing Services?

Digital marketing services include creating marketing strategies, Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC) advertising, Content Marketing, Email Marketing, and more.

How can digital marketing help in my Business?

Digital marketing empowers businesses to connect with the right audience, at times with the right message to enhance brand presence, increase customer engagement, and drive sales.

What is a Data-Driven Marketing Strategy?

This strategy focuses on insights gathered from website analytics (GA4 & Search Console), Social Media Insights, CRM data, and market research—to make marketing decisions timely.

Can I Afford Social Media Marketing Services with a ₹15,000 - ₹20,000 Budget?

Yes, you can start making your brand online visible on Facebook, Instagram, Pinterest and Youtube with a basic package within this budget.Create high-quality, engaging content (images, videos, short-form videos) that connects with your target audience.

Can I Get Clients for My Bakery Shop without spending on ads?

By creating Google Business Profile, focusing on location based keywords and schema in SEO, engaging with your local community on social media are few ways to generate organic traffic

Why is A/B Testing Important in Marketing?

A/B testing is really important for optimizing marketing campaigns. By comparing two versions of elements (e.g., headlines, call-to-actions, images) and analyzing their performance, marketers can identify the most effective version and improve campaign results.

What is the consumer funnel?

The consumer funnel is simply the customer journey from awareness of product/service to becoming buyer. which now extends to retention and advocacy.The stages are awareness, interest, consideration, decision, action, retention, and advocacy.

Why is color important in marketing?

Colours affect moods and evoke emotions, so every brand should have a colour scheme that goes well with its vision and branding. Colours play an important role from influencing the consumer behaviour, building brand identity to grabbing attention.