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Modules
Course Curriculum
Introduction to Meta Ads
Understand the Meta ecosystem, ad objectives, and how campaigns fit into modern marketing strategies.
Ad Formats & Placements
Explore image, video, carousel, stories, and immersive AR/VR ads, plus where to place them for best results.
Audience Targeting
Learn precise targeting with demographics, interests, behaviors, and lookalike audiences to reach the right customers.
Campaign Setup
Step-by-step training on structuring campaigns, setting budgets, and applying bidding strategies for maximum ROI.
Ad Creatives
Master copywriting, visuals, and storytelling techniques to design ads that engage and convert.
Analytics & Optimization
Track performance metrics in Ads Manager and use data-driven insights to optimize and scale campaigns.
E-commerce Ads
Use product catalogs and dynamic ads to retarget customers and drive higher sales for online stores.
AI & Automation
Leverage machine learning for automated bidding, targeting, and personalization to stay ahead in 2025.
Capstone Project
Apply all your learning by running a live campaign under expert guidance for real-world experience.
Career
Inspire and Promote the Progression of Your Career with Meta Ads
Campaign Management
Master end-to-end campaign creation, from selecting objectives to managing ad sets, so you can confidently run effective ad campaigns across Meta platforms.
Audience Targeting
Gain expertise in demographics, behaviors, interests, and lookalike audiences to reach the right customers and maximize campaign performance.
Ad Creatives & Storytelling
Learn how to design compelling visuals, videos, and ad copy that connect emotionally with audiences and drive higher engagement.
Budgeting & ROI Optimization
Understand smart budgeting techniques, bidding strategies, and performance tracking to reduce costs while boosting returns.
Analytics & Reporting
Use Meta Ads Manager and Business Suite tools to track KPIs like CTR, CPA, and conversions, and make data-driven improvements.
AI & Automation
Leverage machine learning for automated bidding, targeting, and personalization to stay competitive with next-gen ad strategies
E-commerce & Retargeting
Build expertise in product catalogs, dynamic ads, and retargeting strategies that help e-commerce businesses scale quickly.
Real-World Campaigns
Work on live projects and case studies to apply theoretical knowledge, build practical skills, and create a portfolio that employers value.
Who Should Enroll?
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Students & Job Seekers wanting to enter digital marketing careers.
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Entrepreneurs & Startups aiming to promote their businesses affordably.
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Freelancers & Agencies looking to add Meta Ads to their service offerings
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Marketing Professionals upgrading their skills with AI-powered advertising.
This course is designed for:
ISO Certified Digital Academy
Why Choose Webcooks?
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ISO Certified Training – Recognized quality and credibility.
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Hands-On Learning – Work on real ad campaigns.
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Expert Mentorship – Learn from industry professionals.
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Career-Focused – Skills aligned with new-age digital marketing trends.
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Future-Ready – Training includes AI, automation, and privacy-first advertising.
FAQs
Frequently Asked Questions
What are Meta Ads?
Meta Ads are advertising solutions across Facebook, Instagram, Messenger, and WhatsApp that help businesses reach massive audiences with targeted campaigns.
Why should I learn Meta Ads?
Meta Ads allow you to reach over 3 billion users with precise targeting, cost-effective campaigns, and measurable results.
What formats are available?
Image, video, carousel, stories, dynamic product ads, and immersive AR/VR formats.
Can small businesses benefit from Meta Ads?
Yes, Meta Ads are scalable and affordable, making them perfect for startups and SMEs.
What role does AI play?
AI optimizes delivery, bidding, and personalization, boosting campaign performance.
How will this course help my career?
You’ll gain practical, job-ready skills to work as a digital marketer, freelancer, or Meta Ads specialist.
Take the next step toward mastering digital advertising.
Enroll in Webcooks’ Meta Ads Course today and gain the skills to run powerful ad campaigns that deliver real results.