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Highlights
Become a Certified SEO Expert
Change of E-A-T to of E-E-A-T
(Experience, Expertise, Authoritativeness, and Trustworthiness) Google added another "E" for experience in December 2022, which means the focus on user experience while evaluating web pages and displaying results on SERP.
Website Performance
Understanding the importance of on-page optimisation factors like page load speed, mobile-friendliness, Core Web Vitals etc. Every SEO learner should know that to optimise a website he needs to minify files, optimise images, leverage browser caching, and use a CDN.
Hummingbird Algorithm
Google launched their Hummingbird Algorithm in 2013. It states that instead of writing keyword rich content, we need to write topically relevant content that covers the entire topic in depth.
Semantic SEO
Semantic SEO means that the context of the content should match with the intent of search to be ranked on SERP. Google algorithm gives importance to related words for better SERP ranking.
Voice Search Optimization:
Voice search optimization means creating content that supports the voice search like natural tone, question format for heading and subheadings, use of long tail keywords to match voice search query etc.
Google's Spam Policy
Understanding of Google’s spam policy helps students to avoid penalties like lower search rankings or removal from SERP. Manipulating ranking with keyword stuffing, AI generated content without human intervention, link buying, cloaking etc are treated as violating these policies.
Training
What Will You Learn In SEO Training
Enrol in Our Search Engine Optimization Training and Learn How to Rank Websites Effectively
Core SEO Concepts
- How Search Engines Work-Understanding of Crawling, indexing and ranking will help students to fix crawling issues, get web pages indexed and optimise to rank on SERP
- Keyword Research and Analysis : Discover effective keyword research techniques to identify relevant keywords for your target audience.
On-Page SEO
- Title Tag, Meta Tags and Meta Descriptions, Header Tags, Alt Text, Canonical tag, Breadcrumbs: To structure your web content
- Media (Image & Video) and URL optimization
- Schema Markup creation and integration to share information with Google and other search engines in a structured way.
Technical SEO
- Speed Optimization, Responsiveness and Mobile-Friendliness
- XML Sitemap, Robots.txt, HTTPS
- Core Web Vitals to measure site performance (LCP), Interactivity (INP) and Visual Stability (CLS)
- Crawling Budget Optimization
Off-Page SEO
- Knowledge of PA, DA and Spam Score
- Backlink Building with A-R-T( Authority-Relevancy-Trust) approach
- Knowledge of Do follow, No follow and link equity
SEO Optimised Content
- Content Creation & Customer Funnel
- Topic Cluster & Semantic SEO
- Google’s take on AI written content
SEO Analytics
Choose
Why Choose Our SEO Course?
Learn SEO Optimization from Scratch with Our professional SEO Trainer
1. Boost Your Career with In-demand Skills:
SEO is one of high in demand skills in marketing. SEO course will equip you to start your career as an SEO analyst, SEO optimised content creator, SEO manager etc.
2. Learn from Professional:
Trainers are SEO professionals having 15+ years of experience of working on domestic and international projects. The knowledge of current algorithms changes and real world problems prepare students with the SEO guideline changes.
3. Hands-On with Practical Implementation:
Course ensures creating and integrating sitemap.xml, robots.txt, schema markup, topic cluster etc. to bridge the gap between theory and practice.
4. Comprehensive Curriculum:
SEO course curriculum is focused on understanding the each website audit point impacts and working on improving user experience on the website by implementing E-E-A-T.
5. Interactive Learning Environment:
Regular discussion sessions, PPTs, real brand Case studies etc ensure the interactive learning and understanding concepts.
6. Internationally Valid and ISO certified:
All certifications at webcooks are internationally valid and ISO certified. Webcooks is one of the top rated institutes in Amritsar for its practical work environments.
ISO Certified Digital Academy
Perks of Being a Certified SEO Professional
Learn how to rank on Search Engine Result Page (SERP) and increase your online visibility. Onpage SEO ensures optimisation of websites with tags, description, schema mark-up, performance etc. Off-page SEO works on building authority and credibility of web pages with relevant and high authority backlinking. A course curriculum is designed covering all points of the website audit and implementing A-R-T (Authority-Relevance-Trustworthiness) in backlinking. It is a practical course which can upskill beginners and professionals both.
Frequently Asked Questions
What is SEO?
SEO (Search Engine Optimization) is the process of optimising a website to rank higher on search engine result pages (SERP). It’s important to drive organic and relevant traffic
Who can join this SEO course?
This course is ideal for beginners, marketing professionals, entrepreneurs, content creators, and anyone interested in enhancing their digital marketing skills.
What will be covered in SEO course?
You'll learn on-page and off-page SEO, technical SEO, keyword research, SEO strategy, and SEO analytics using tools like Google Analytics and Search Console.
What is E-E-A-T?
E-A-T changed to E-E-A-T in December 2022 and it stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
Will I get hands-on practice during the course?
Yes, the course includes assignments, brand case studies, and interactive learning sessions to apply SEO concepts effectively.
What SEO tools will be covered in course ?
You'll get hands-on experience with tools like MOZ, SEMrush, Aherf Google Analytics 4, Google Search Console, and various keyword research and SEO audit tools.
What career options are available for SEO learners?
You can work as an SEO analyst, content marketer, SEO manager, freelancer, or even start your own digital marketing business.
What are on-page and off-page SEO activities?
All the activities on websites like adding Title Tag, Meta Tags and Meta Descriptions, Header Tags, Alt Text, Canonical tag, Breadcrumbs etc are covered under on-page and these are in our control. And all the activities performed beyond webpages to build authority like listing, submissions etc are and these are not in our control as we need to follow portal guidelines.
What are Core Web Vitals?
Core Web Vitals is important as it measures user experience in the terms of website performance, interactivity, and visual stability.
Largest Contentful Paint (LCP): Measures site’s performance and it should be Within 2.5 Seconds
Interaction To Next Paint (INP): Measures site’s Interactivity and it should be less than 200 milliseconds.
Cumulative Layout Shift (CLS): Measures site’s visual stability and it should be less than 0.1 second
What is the Crawling Budget?
Crawl budget does not have any financial figure, it means the time frame given by search engines like Google to crawl and index webpages. The focus of SEO analyst should be on optimising the crawl budget by avoiding redirections, fixing canonical, optimising speed etc.
Why is Content King in SEO?
High quality, unique and relevant content is always the king in SEO since it helps in driving the relevant organic traffic and establishing expertise and trustworthiness. Following Topic cluster in content is very useful SEO content strategy
