Empower Your Marketing Career with the Social Media Marketing Course.

Understanding the algorithm of social media platforms, How to connect, interact with audience and personalise targeting data. Quality content creation along with frequency and consistency of sharing content are the key factors to success on social media.

Facebook remains the most dominant social media platform with a massive user base. Module covers from Facebook account creation; identity confirmation; business page creation & optimization; business account creation; sharing posts, reel & stories to ads campaigns setup & analytics .

Instagram is one of GenZ's favourite platforms because of its engaging and visual content. This module covers account setup, profile optimization, converting professionals to understanding Instagram's algorithm and insights. Effectively use Reels, Stories, and carousel posts, hashtags, keywords for engaging audiences is implemented practically .

Pinterest is known as an idea engine.This module includes account creation & optimization, creating pins,idea pins & boards, analytics to track performance along with Pinterest Trends. As one of the most used infographic submission platforms, Pinterest helps businesses to market their products and services visually.

LinkedIn is the leading platform for professionals and business especially for B2B marketing. This module covers creating and optimising LinkedIn profiles and company pages, building professional connections, and publishing thoughtful content to market leaders.

Quora is an online discussion forum where the question-and-answer pattern is followed the most. It helps establish expertise by sharing knowledge and driving traffic. This module teaches account creation, profile optimization, and effective content creation strategies for answering questions, sharing valuable information through posts and getting upvotes. Best answers secures its slot on SERP

YouTube is the world's most loved video-sharing platform. This module covers everything from channel creation, customization, verification to uploading videos and shorts. Students will learn to YouTube seo which includes title & description of videos, creating timestamps or chapters, creating thumbnail, adding cards to last screen, auto sync option for subtitles along with creating playlists & podcasts, posts & polls.

Learn how to create and manage an effective content calendar for consistent posting across social platforms

The importance of influencer marketing has significantly increased in recent years, comparing other marketing strategies. It has become essential to learn how to collaborate with influencers to amplify your brand’s visibility. This module covers selecting the right type of influencer—nano, micro, macro, or celebrity—analysing their audience segments and engagement, managing partnerships, and measuring the ROI of influencer campaigns effectively.

Last but not least, content marketing focuses on creating and distributing valuable, easy to grab, problem solving & interactive content across social portals . This module covers content creation strategies, power of copywriting & storytelling, content cocktail (creation & curation), call to action (CTA) and many more.

As per data people spend around 2 hours daily on social media. Showcasing brand, product/services on these portals help in building online presence, sharing UGC content helps in winning trust and credibility. Businesses can gain leads and sales from organic to paid campaigns.

Organic means gaining visibility and driving conversion with quality content contribution, engaging the audience with interactive stories, polls etc.

Paid Marketing means precisely targeting (core audience ) and retargeting audience (custom audience ) basic, age, gender demographic, interest, Meta’s existing audience etc, to get quick results with push marketing.

Influencer marketing industry has shown remarkable growth in the last 5 to 6 years. Ecommerce Businesses are getting benefited with influence collaborations. The Myntra launched influencer program known as Myntra Studio to enhance brand credibility and conversions testify the importance of influencer marketing. Reason is simple, people trust influencer and follow their recommendations

Customer funnel is applied in every marketing strategy. In simple words it is a customer journey which is explained through an hourglass shape from Education - Research- Evaluation- Justification to Purchase-Adoption-Retention-Expansion-Advocacy. It guides the content creator to create content as per stage of customer.

Creating a social media calendar ensures relevant posting with consistency and avoids last minute chaos. Ideally a good marketer should be ready with at least 3 months content to ensure smooth posting and follow algorithms. It provides the buffer to the graphics team for creativity and approver for rectification.

UGC means content created by customers or users of a brand. Reviews, client photos, testimonials, mentions etc. are a few examples. Let your user do your advocacy as It is authentic and builds trust. While buying, all of us check the rating and review of that product and services. Before booking a hotel, we give more weightage to guest photos than hotel posted photos.

• Precise Targeting:Precise targeting means reaching a new audience but adding filters of age, gender, interest, behaviour, location.
• Retargeting:Retargeting means reaching an existing audience who have already interacted with our brand either on Facebook, Instagram, website, specific video, post etc.

Linkedin marketing, email marketing and SEO have shown greater results.

• Over 80% of B2B leads are generated via LinkedIn (Source: LinkedIn)
• Email Marketing is really effective in the terms of ROI of $42 for every $1 spent (Source: DMA)
• 57% of B2B marketers prioritise SEO to drive organic traffic (Source: HubSpot).