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Jasleen Kaur

The Patience Strategy: Why Long-Term Marketing Outperforms Quick Campaigns- customer funnel

The increasing pace of the technology-driven world calls for immediate measures in the marketing field. Organizations always want immediate recognition, leads, and conversions. These tactics might prove to be very useful for achieving instant results but never count towards achieving long-term success. The secret to genuine brand success lies in achieving it through long-term marketing…

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Signal Over Noise: Why Meaningful Engagement Matters More Than Reach

In digital marketing, numbers surround us everywhere, whether it’s reach, impressions, likes, followers, or views. For a long time, bigger numbers meant a strategy was working well. If something impacted more people, it had to be a great achievement, at least that’s what we thought. “However, the digital landscape has changed. Instagram, LinkedIn, YouTube, and…

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