Perplexity Prompt Practice Lab

40 ready-made research prompts you can copy straight into Perplexity. This tool searches the live web and cites every claim, so most of these are about steering which sources it reads — and checking them afterwards. Pick a business below and every prompt fills itself in.

Companion to the Perplexity Prompting Masterclass · Webcooks

Whose business are you writing for?

Start with one of the two class examples so you can see what a filled-in prompt looks like. Then switch to your own business and the whole page rewrites itself.

These are the real details for this business. Switch to My own business to type your own.

New to this? Read this bit first

Every card below is a piece of text you copy and paste into Perplexity. Remember what this tool is: a search engine that writes, not a chatbot that knows. Its answers come from pages it just read, and every claim has a numbered link you can click. Clicking those links is the job these prompts create for you.

1. Pick a businessUse the buttons at the top of the page. Start with Webcooks or ZipZap so you can see what a finished prompt looks like.

2. Find a promptRead the two lines under each title. They tell you what it does and when you would use it.

3. Fill the gapsAnything in orange is a gap you have to fill. Anything in green filled itself in already.

4. Paste and verifyPress Copy prompt, open perplexity.ai, paste, press enter. Then click the citations before you use anything.

Words you will see on this page

Prompt: The message you send to Perplexity. That is all it means.
Answer engine: A search engine that reads the pages for you and writes an answer, with links to where each part came from.
Citation: The numbered link after a claim. Click it to see the page the claim came from.
Primary source: The original — the company's own page, the actual study, the government notice. Better than a blog describing it.
Secondary source: Something describing a primary source. Fine for context, weak as proof.
Listicle: A "top 10 best X" page, usually written for search traffic and often paid for. Tell Perplexity to avoid them.
Recency window: How old a source is allowed to be. Prices need a tight one; history does not.
Space: A project folder holding your threads, uploaded files and standing instructions.
Deep Research: A mode that runs many searches over several minutes and returns a long sourced report.
Pages: Turns a research thread into a formatted document you can share.
Labs: Turns research into a deliverable — a document, spreadsheet or small dashboard.
Comet: Perplexity's own browser, where the answer engine can act on the page you are looking at.
Inference: Something the tool worked out rather than found stated. Useful, but it is not a fact yet.
Corroborated: Found in more than one independent source. Single-source claims are where errors hide.
Falsifiable: A question that can be answered right or wrong. "What is best" is not; "what meets these three criteria" is.
site:: Type site:example.com inside your sentence to pin the search to one website.
Verbatim: Word for word. Ask for verbatim customer phrases — they are far more useful than summaries.
Content farm: A site that scrapes and rewrites other people's content for traffic. A common weak citation.

Everything you type here stays in this browser tab and is cleared when you reload the page. Copy anything you want to keep.

These prompts are a starting point, not a finished deliverable. Check every fact, figure and claim before it reaches a real client.