Will I learn to run Facebook and Meta Ads campaigns?

Yes, the module covers everything from Facebook business page optimization and business account creation to setting up Meta ad campaigns, budgeting, bidding strategies, and custom audiences.

Do you teach Personal Branding and B2B marketing on LinkedIn?

Yes, we teach how to build a strong LinkedIn profile to build an online presence, showcase your skills, create professional networks, and generate B2B leads for businesses.

4.9

Join Social Media Marketing
Course in Amritsar and Become a
Certified Strategist!

Q: What is the difference between precise targeting and retargeting?

Precise Targeting: Precise targeting means reaching a new audience but adding filters of age, gender, interest, behaviour, location. Retargeting: Retargeting means reaching an existing audience who have already interacted with our brand either on Facebook, Instagram, website, specific video, post etc.

Join Webcooks' top-rated SMM course...

ISO Certified | Internationally Valid

Book Demo

Highlights

What Makes Our Social Media Marketing
Course Unique?

Hands-on learning, personalized strategies, automation tools & live campaigns. Build skills that brands are hiring for now!

Social Strategy

Understand how to create a customised social media strategy for different business networks (Business to Business, Business to Consumer and..... Understand how to create a customised social media strategy for different business networks (Business to Business, Business to Consumer and Direct to Customer) and types like ecommerce, immigration, schools, herbal & ayurvedic, hospitals, restaurant & hotels etc.

Customer Funnel

Understanding the stage of the customer and targeting accordingly to optimise time, efforts and funds is what a good performance marketers d..... Understanding the stage of the customer and targeting accordingly to optimise time, efforts and funds is what a good performance marketers do. Students will learn creating and distributing content as per the TOFU (Top of Funnel) for awareness, MOFU (Middle of Funnel) for engagement, and BOFU (Bottom of Funnel) to drive conversions effectively.

Competitors Research & Social Listening

In the current scenario, no business can afford to ignore competitors and social listening across different portals. Every student needs to..... In the current scenario, no business can afford to ignore competitors and social listening across different portals. Every student needs to know the importance of monitoring online conversations on different portals and mentions of your brand to save online brand reputation.

Automations & Interactivity

Importance of automations and interactivity with personalization cannot be understated. Message automation with first name in Meta, scheduli..... Importance of automations and interactivity with personalization cannot be understated. Message automation with first name in Meta, scheduling of posts for most active times, quizzes, polls, giveaways, responding to messages, mentions & comments etc are crucial for growing audience engagement.

Custom & lookalike Audience

Retargeting custom audience for example website audience with meta pixel, existing Instagram/Facebook audience as per the required filters o..... Retargeting custom audience for example website audience with meta pixel, existing Instagram/Facebook audience as per the required filters of post or account/page engagement, lead form audience, etc.

Personal Branding

Linkedin is one of the most powerful platforms for professionals and business to build online presence, create networks, generate leads for..... Linkedin is one of the most powerful platforms for professionals and business to build online presence, create networks, generate leads for business etc. It allows professionals to showcase their experience, skills, expertise, and achievements through a well managed profile. Linkedin is the apt platform for businesses to gain clients and be industry leaders.

Success Stories

Our Social Media Marketing Students

At Webcooks, our students do more than just sit through lectures—they work on live projects to turn their creativity into serious technical skills..... At Webcooks, our students do more than just sit through lectures—they work on live projects to turn their creativity into serious technical skills. By the time they graduate from our advanced institute in Amritsar, they are confident professionals ready to step straight into the industry.

Real Skills Real Reviews

Don't just take our word for it. Hear directly from our graduates about how our hands-on modules, live project training, and expert mentorship helped them build real skills and launch successful careers.

Why Choose a Social Media Marketing Course?

Learn to run high-converting ad campaigns, build brand presence, and master platform algorithms with hands-on professional training.

Comprehensive Course Curriculum

Social media marketing course curriculum is easy to understand with practical implementation suitable for beginners to advance level. From introducing portal dashboard, content creation & distribution, understanding audience behaviour to social media strategy and analytics Social media marketing course curriculum is easy to understand with practical implementation suitable for beginners to advance level. From introducing portal dashboard, content creation & distribution, understanding audience behaviour to social media strategy and analytics

Theory to Practise Approach

From beginners level like creating a facebook account & page; business account and Ad account creation to advanced level Meta campaign management & retargeting ads with custom audience topics are covered. From beginners level like creating a facebook account & page; business account and Ad account creation to advanced level Meta campaign management & retargeting ads with custom audience topics are covered.

Industry Expert Trainers

Chance of Learning from marketing professionals with years of experience who provide onboarding and daily working checklists along with real life case studies. Chance of Learning from marketing professionals with years of experience who provide onboarding and daily working checklists along with real life case studies.

Certification for Career Growth

Earn recognition in industry as webcooks is a reputed and recognized institute due to the professional trainers and outstanding students with the grace of God. Earn recognition in industry as webcooks is a reputed and recognized institute due to the professional trainers and outstanding students with the grace of God.

From Doers to Thinkers Club

From the day one every student is encouraged to leave the bracket to doer and join thinkers club to excel in career. Every student needs to create social strategy, setting up goals, researching competitors, creating calendars and analysing data to modify strategy and campaigns. From the day one every student is encouraged to leave the bracket to doer and join thinkers club to excel in career. Every student needs to create social strategy, setting up goals, researching competitors, creating calendars and analysing data to modify strategy and campaigns.

Presentation & Real Brand Strategy

Making and presenting PPTs to explain topics like How helpful is Google Trends? and discussion on topics like How to create a product reel? are part of the syllabus. Students are encouraged to analyse and take valuable takeaways from real brands like The Whole Truth, Swiggy and Nykaa. Making and presenting PPTs to explain topics like How helpful is Google Trends? and discussion on topics like How to create a product reel? are part of the syllabus. Students are encouraged to analyse and take valuable takeaways from real brands like The Whole Truth, Swiggy and Nykaa.

What Topics Does This Social Media Marketing Course Cover?

Master key social media channels, advertising strategies, and content creation tools through a structured, step-by-step curriculum.

Social Media Portal Working Algorithm

Understanding the algorithm of social media platforms, How to connect, interact with audience and personalise targeting data. Quality content creation along with frequency and consistency of sharing content are the key factors to success on social media.

Facebook

Facebook remains the most dominant social media platform with a massive user base. Module covers from Facebook account creation; identity confirmation; business page creation & optimization; business account creation; sharing posts, reel & stories to ads campaigns setup & analytics .

Instagram

Instagram is one of GenZ's favourite platforms because of its engaging and visual content. This module covers account setup, profile optimization, converting professionals to understanding Instagram's algorithm and insights. Effectively use Reels, Stories, and carousel posts, hashtags, keywords for engaging audiences is implemented practically .

Pinterest is known as an idea engine.This module includes account creation & optimization, creating pins,idea pins & boards, analytics to track performance along with Pinterest Trends. As one of the most used infographic submission platforms, Pinterest helps businesses to market their products and services visually.

LinkedIn is the leading platform for professionals and business especially for B2B marketing. This module covers creating and optimising LinkedIn profiles and company pages, building professional connections, and publishing thoughtful content to market leaders.

Quora

Quora is an online discussion forum where the question-and-answer pattern is followed the most. It helps establish expertise by sharing knowledge and driving traffic. This module teaches account creation, profile optimization, and effective content creation strategies for answering questions, sharing valuable information through posts and getting upvotes. Best answers secures its slot on SERP

YouTube

YouTube is the world's most loved video-sharing platform. This module covers everything from channel creation, customization, verification to uploading videos and shorts. Students will learn to YouTube seo which includes title & description of videos, creating timestamps or chapters, creating thumbnail, adding cards to last screen, auto sync option for subtitles along with creating playlists & podcasts, posts & polls.

Social Media content & Calendar

Learn how to create and manage an effective content calendar for consistent posting across social platforms

Influencer Marketing

The importance of influencer marketing has significantly increased in recent years, comparing other marketing strategies. It has become essential to learn how to collaborate with influencers to amplify your brand's visibility. This module covers selecting the right type of influencer—nano, micro, macro, or celebrity—analysing their audience segments and engagement, managing partnerships, and measuring the ROI of influencer campaigns effectively.

Content Marketing

Last but not least, content marketing focuses on creating and distributing valuable, easy to grab, problem solving & interactive content across social portals . This module covers content creation strategies, power of copywriting & storytelling, content cocktail (creation & curation), call to action (CTA) and many more.

FAQ's

I am a small businessman, how can social media help my business to grow?

As per data people spend around 2 hours daily on social media. Showcasing brand, product/services on these portals help in building online presence, sharing UGC content helps in winning trust and credibility. Businesses can gain leads and sales from organic to paid campaigns.

What is organic and paid social media??

Organic means gaining visibility and driving conversion with quality content contribution, engaging the audience with interactive stories, polls etc.

Paid Marketing means precisely targeting (core audience ) and retargeting audience (custom audience ) basic, age, gender demographic, interest, Meta’s existing audience etc, to get quick results with push marketing.

How influencer marketing is helpful in my ecommerce business?

Influencer marketing industry has shown remarkable growth in the last 5 to 6 years. Ecommerce Businesses are getting benefited with influence collaborations. The Myntra launched influencer program known as Myntra Studio to enhance brand credibility and conversions testify the importance of influencer marketing. Reason is simple, people trust influencer and follow their recommendations

Is a customer funnel applied in social media marketing?

Customer funnel is applied in every marketing strategy. In simple words it is a customer journey which is explained through an hourglass shape from Education - Research- Evaluation- Justification to Purchase-Adoption-Retention-Expansion-Advocacy. It guides the content creator to create content as per stage of customer.

Why is creating a social media calendar crucial?

Creating a social media calendar ensures relevant posting with consistency and avoids last minute chaos. Ideally a good marketer should be ready with at least 3 months content to ensure smooth posting and follow algorithms. It provides the buffer to the graphics team for creativity and approver for rectification.

What is UGC (User Generated Content )?

UGC means content created by customers or users of a brand. Reviews, client photos, testimonials, mentions etc. are a few examples. Let your user do your advocacy as It is authentic and builds trust. While buying, all of us check the rating and review of that product and services. Before booking a hotel, we give more weightage to guest photos than hotel posted photos.

What is the difference between precise targeting and retargeting?

Precise Targeting:Precise targeting means reaching a new audience but adding filters of age, gender, interest, behaviour, location.

Retargeting:Retargeting means reaching an existing audience who have already interacted with our brand either on Facebook, Instagram, website, specific video, post etc.

What are the most effective platforms for B2B marketing?

Linkedin marketing, email marketing and SEO have shown greater results.

Over 80% of B2B leads are generated via LinkedIn (Source: LinkedIn)

Email Marketing is really effective in the terms of ROI of $42 for every $1 spent (Source: DMA)

57% of B2B marketers prioritise SEO to drive organic traffic (Source: HubSpot).

What is the fee structure for the Social Media Marketing course?

The Social Media Marketing course fee starts from 20,000 onwards, depending on the program and duration you choose.

Join Social Media MarketingCourse in Amritsar and Become aCertified Strategist!

What Makes Our Social Media Marketing Course Unique?