Webcooks
Webcooks Ad ArenaMeta Ads + Google Ads simulator20 client casesBuilt on 2026 platform researchWebcooks, Amritsar
Free game by Webcooks · Meta + Google

WebcooksAd Arena

Run Meta and Google ads for 20 Indian clients: Advantage+, Search keywords, PMax signals, offers, GST and lead follow-up. Then handle live situations and see if the client keeps you.

Got a real client problem? Coach desk
  1. 1Read the briefBudget, target and what the client has
  2. 2Build the media planPlatforms, audiences, bidding, follow-up
  3. 3Handle live situations1 to 3 surprises, 35 seconds each
All the rules
Nothing pre-selected · every choice is yours Platform settings · Advantage+, AI Max, PMax signals Pick 1 or 2 · run Meta and Google together 4 clients per level · shuffled every visit Live situations · 1 in 3 days, 2 in 7, 3 in 14 · 35 seconds each Real money · offers, GST, lead follow-up, profit 3 strikes · then the client fires you Warm-up · your first Level 1 miss costs no trust
Client trust
Your media plan
Meta Ads Manager + Google Ads · simulated

Campaign ready

Not launched

Launch the campaign to watch it run day by day: spend, results, cost per result, and your live situations.

Amount spent₹0 of ₹10,000
Daily resultsDaily pace needed to hit targetSituation day
Coach desk · bring your own client

Stuck with a real client? Describe it.

Tell the coach what is happening in your account. You get the situation as a 35-second decision to practise on, then a plan: what to check today, what to do this week, what to avoid and what to ask the client.

Platform

Don’t include client names, phone numbers or passwords.

Research behind the game · checked September 2026

Built on how Meta and Google ads actually work in 2026

Every cost, click rate and rule in the game comes from current platform documentation and Indian benchmark data.

Show all 19 sources

Meta Ads

  • Ads run on Facebook, Instagram, Messenger, WhatsApp Status and Threads, plus Audience Network. WhatsApp Status ads and promoted channels are rolling out to Indian businesses. Social Samosa
  • Threads ads went global on 21 January 2026; Meta said delivery would start low while it scales. TechCrunch
  • Advantage+ is the default for Sales, Leads and App campaigns, and interests now act as signals rather than hard limits. Hawky
  • Andromeda clusters near-identical ads, so a few genuinely different concepts beat many small variations. AdsUploader
  • An ad set needs about 50 optimisation events a week to leave the learning phase. Pigeon Digital
  • Meta removed the 7-day and 28-day view attribution windows on 12 January 2026, so reported conversions dropped for many advertisers. Seresa

Google Ads

  • Campaign types: Search, Performance Max, Shopping, Demand Gen, Video and App. Display is moving into Demand Gen, due to finish by 2027. Google
  • AI Max for Search replaces Dynamic Search Ads, with automatic upgrades starting September 2026. Google
  • Search, Shopping and PMax ads can show inside AI Overviews in India (English). Google Ads Help
  • Performance Max now allows up to 10,000 negative keywords and has a search terms report. AdNabu
  • Target ROAS needs about 15 conversions in 30 days on Search and Shopping; a target set too high limits traffic. Google Ads Help
  • Enhanced conversions for leads feeds real lead outcomes back into bidding. Google Ads Help

India numbers & rules

  • Median Meta CPM in India was about $1.35 (≈₹115) from July 2025 to July 2026, swinging between $0.36 and $5.02. Superads
  • Google CPC in India: education ₹25–180, e-commerce ₹15–80, real estate ₹40–250. upGrowth
  • YouTube in India: skippable views ₹0.50–3; bumper and non-skippable CPM ₹400–900. The Mediaverse
  • Click-to-WhatsApp cost per lead: education ₹80–250, D2C ₹30–120. WABB
  • Investment ads aimed at India need SEBI verification on Meta since 31 July 2025. PPC Land
  • 18% GST applies to Meta and Google ad spend, either on the invoice or paid under reverse charge; GST-registered businesses can usually claim it back as input tax credit. Tax Garden
  • DPDP Rules were notified in November 2025; full consent duties apply from 13 May 2027. Consent.in

The game turns this research into cost, click-rate, conversion-rate and lead-quality multipliers around Indian benchmark ranges. The numbers are illustrative; real campaigns vary with the offer, landing page and season.